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OPTIMIZE YOUR CUSTOMER'S JOURNEY
UNLOCK BUSINESS POTENTIAL
Strategy, engagement, and communications
to elevate every step of your customers' experience
WHAT WE DO
Empower your business with Unplain Jane's dynamic suite of services. We specialize in evaluating and enhancing every step of your customer decision journey. From cultivating awareness to building preferences, navigating after-sales dynamics, and fostering unwavering loyalty – we don't just optimize, we transform.
From high-impact marketing campaigns to finely tuned sales excellence programs and engaging customer education initiatives, our resulting projects are designed to propel your business to new heights.
OUR SERVICES
MARKETING STRATEGY
COMMUNICATIONS
CUSTOMER EXPERIENCE
BUILDING LOYALTY
SALES EXCELLENCE
Marketing Strategy
We’re here to help build an impactful marketing strategy, pinpointing the key areas of business opportunity and the crucial steps for success. Through a series of discussions, analysis and workshops, we’ll collaborate to build your marketing plan, aligned to business goals and ready for action
Customer Experience
From the initial touchpoint to the pivotal moment of purchase, and beyond, we analyze every step of your customer journey. Our tailored reports present actionable insights, and improvement initiatives which can be implemented by Unplain Jane, your in-house teams, or a trusted third party. Let's shape a path to success together.
Sales excellence
Communications
Unplain Jane is your go-to team for copywriting, proofreading, editing, script and screenwriting and crafting impactful content whatever the format. As your second pair of eyes, we provide an "outside in" clarity check to eliminate corporate jargon and we are skilled at turning complex concepts into understandable language. Our team boasts native English speakers with extensive international experience, guaranteeing universally understandable communication for every audience.
Building Loyalty
Congratulations on landing that sale! But the journey doesn't end there. Now, it's about ensuring your customer not only loves your technology but remains delighted throughout the product's lifetime. Unplain Jane offers a suite of services, including customer education, product mastery platforms, NPS surveys, and key account management programs, all designed to ensure your end-users extract maximum value from the innovations you've delivered. Picture your customers shouting from the rooftops about the wonders of your solutions, passionately recommending you to their peers, and eagerly coming back for more. Let's turn satisfaction into loyalty and advocacy.
Everything else!
In the world of B2B, your sales team plays a crucial role in creating meaningful connections. Our tailored programs are designed to ensure that your sales force excels in building preference with your clientele and ultimately closes deals at your desired price point.
At Unplain Jane, we don’t like to box ourselves in. We're your go-to partner for a wild array of cool stuff like user interface testing, turbocharging team performance, workshop wizardry, and so much more! Unbox the extraordinary with Unplain Jane and hit those business goals
MEDTECH
Unplain Jane has a deep understanding of the complex landscape of the healthcare environment and experience across a wide variety of modalities from critical care and cardiology to radiology, laboratory, home healthcare and beyond.
Our team of experts is made up of experienced marketing and communications professionals who are passionate about helping MedTech companies optimize their customer's journey and unlock their business potential.
We'll work collaboratively with you and your teams to provide customized marketing and communications support to meet your specific needs.
Small or medium sized business?
Unplain Jane is your ultimate marketing partner for Start-ups and SMEs.
We want to tailor our extensive Multi-national experience in marketing, education, and sales excellence exclusively to you.
We’re the perfect blend—big enough to shape your 5-year strategy and nimble enough to meticulously execute every detail, ensuring your strategy doesn’t just stay on the page.
WHO WE ARE
Unplain Jane’s core expertise is in unlocking business potential within the intricate landscapes of the B2B and MedTech industries. We have a profound understanding of the unique and complex decision-making journeys in these sectors.
Run by the visionary Sarah Morton, a seasoned marketing strategist and communications expert, Sarah has over 25 years' experience in the healthcare industry.
A former Philips employee, she held a variety of global and regional leadership positions from Marketing strategy, engagement and communications to sales excellence and customer education . Sarah is a passionate advocate for excellence in the customer experience and uses her Multi-National experience to help small to medium sized healthcare and B2B companies elevate their marketing approach.
With roots in the UK, extensive time in Germany, and over a decade in the Middle East, Sarah's international perspective defines the "outside in" approach, which Unplain Jane is famous for.
Beyond her professional pursuits, Sarah is a passionate creative writer and an amateur but enthusiastic stand-up comedian
Unleash your business's potential at every step with Unplain Jane.
See what Sarah's industry peers have to say about her expertise and way of working
DISCOVER OUR LATEST ARTICLES AND INSIGHTS
The Customer Decision Journey : A blueprint for strategy
As businesses strive to remain competitive in today's ever-evolving landscape, the customer decision journey (CDJ) can be a guiding light, illuminating many paths to success. In this article, we look at the pivotal role of the CDJ in shaping business strategy and offer insights into leveraging its potential for strategic advantage.
GET IN TOUCH
We look forward to speaking with you soon.
Contact us today to learn more about how we can help you optimize your customer's journey and unlock your business potential.
Initial consultation is at no cost and with no commitment.
Tel/what's app : +971 556280032