INSIGHTS

Driving awareness is the cornerstone of a successful customer journey. Whether you're introducing groundbreaking technology or enhancing...

Welcome to our blog on Maximizing Technology Adoption—a collection of insightful articles and videos to help you ensure end-users fully...

Welcome to our dedicated blog page on Building Customer Preference. This collection of articles delves into strategies and insights to...

Welcome to our comprehensive blog on Building Customer Loyalty—your essential resource for creating and leveraging customer loyalty to...

In today's rapidly evolving business landscape, understanding the customer decision journey (CDJ) has become key for companies seeking to...

As businesses strive to remain competitive in today's ever-evolving landscape, the customer decision journey (CDJ) can be a guiding...

Celebrated on September 17th each year, World Patient Safety Day is a World Health Organization (WHO) initiative which puts focus on the...

The customer decision journey (CDJ) is the path potential buyers take when deciding whether to invest in a product or service. It spans...

The awareness phase is one of the most pivotal stages in the customer journey. Miss it, and you risk being left behind before the race...

The awareness phase of the customer decision journey is essential for long-term business success. It’s the moment potential customers...

Discover how to position your company and technology so that procurement teams are convinced to buy from you and only you, now and into...

Healthcare is on the brink of transformation, with rapid innovations promising to revolutionize patient care. New technologies offer the...

In today's competitive market, a good product experience should be the cornerstone of any successful business strategy. Exceptional...

Discover the challenges of educating healthcare professionals on the use of the medical devices and solutions they have invested in....

Unlock the power of knowledge management and discover how implementing a knowledge management strategy can help your company become more...

In the highly competitive and increasingly commoditized MedTech industry, building a true preference for your products provides a...

In the MedTech and B2B sectors, establishing customer preference is vital for business success. It influences your chances of being...

Your sales team is your most effective channel for building preference among your medtech and B2B customers. More than any other...

In today's rapidly advancing healthcare landscape, medical technology plays a pivotal role in improving patient outcomes and enhancing...

In the ever more competitive world of medical technology (medtech), companies are constantly seeking innovative strategies to drive...