Driving awareness in medtech and B2B: A series
Driving awareness is the cornerstone of a successful customer journey. Whether you're introducing groundbreaking technology or enhancing...
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Oct 76 min read
Why Mastering the Awareness Stage Is Your Key to Winning the Customer Journey in Medtech
The customer decision journey (CDJ) is the path potential buyers take when deciding whether to invest in a product or service. It spans...
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Oct 66 min read
12 strategies to help shape the medtech market and unlock new business
The awareness phase is one of the most pivotal stages in the customer journey. Miss it, and you risk being left behind before the race...
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Oct 57 min read
Practical Approaches to Create Awareness for Your Product and Brand
The awareness phase of the customer decision journey is essential for long-term business success. It’s the moment potential customers...
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