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Nov 30, 20241 min read
Driving awareness in medtech and B2B: A series
Driving awareness is the cornerstone of a successful customer journey. Whether you're introducing groundbreaking technology or enhancing...
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Nov 28, 20241 min read
Maximizing Technology Adoption in healthcare
Welcome to our blog on Maximizing Technology Adoption—a collection of insightful articles and videos to help you ensure end-users fully...
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Nov 28, 20241 min read
Driving customer preference: a series
Welcome to our dedicated blog page on Building Customer Preference. This collection of articles delves into strategies and insights to...
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Nov 27, 20241 min read
Building customer loyalty: a series
Welcome to our comprehensive blog on Building Customer Loyalty—your essential resource for creating and leveraging customer loyalty to...
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Oct 8, 20245 min read
Optimizing the use of medical devices to enhance patient safety.
Celebrated on September 17th each year, World Patient Safety Day is a World Health Organization (WHO) initiative which puts focus on the...
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Oct 7, 20246 min read
Why Mastering the Awareness Stage Is Your Key to Winning the Customer Journey in Medtech
The customer decision journey (CDJ) is the path potential buyers take when deciding whether to invest in a product or service. It spans...
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Oct 6, 20246 min read
12 strategies to help shape the medtech market and unlock new business
The awareness phase is one of the most pivotal stages in the customer journey. Miss it, and you risk being left behind before the race...
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Oct 5, 20247 min read
Practical Approaches to Create Awareness for Your Product and Brand
The awareness phase of the customer decision journey is essential for long-term business success. It’s the moment potential customers...
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Aug 28, 20241 min read
How to win with procurement?
Discover how to position your company and technology so that procurement teams are convinced to buy from you and only you, now and into...
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Aug 22, 20245 min read
Technology Adoption: Making Knowledge Stick and Technology Shine
Healthcare is on the brink of transformation, with rapid innovations promising to revolutionize patient care. New technologies offer the...
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Aug 21, 20245 min read
Designing Training Programs that Drive Business Growth
In today's competitive market, a good product experience should be the cornerstone of any successful business strategy. Exceptional...
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Aug 20, 20241 min read
Accelerating Technology Adoption in Healthcare: Exploring innovative solutions
Discover the challenges of educating healthcare professionals on the use of the medical devices and solutions they have invested in....
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Aug 19, 20241 min read
Knowledge Management: Making your business more agile
Unlock the power of knowledge management and discover how implementing a knowledge management strategy can help your company become more...
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Jul 13, 20245 min read
The Art of Building Preference with MedTech Customers
In the highly competitive and increasingly commoditized MedTech industry, building a true preference for your products provides a...
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Jul 12, 20245 min read
Empowering Your Sales Team to Build Customer Preference
In the MedTech and B2B sectors, establishing customer preference is vital for business success. It influences your chances of being...
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Jul 11, 20245 min read
Driving Customer Preference: Enabling sales Teams with the right content
Your sales team is your most effective channel for building preference among your medtech and B2B customers. More than any other...
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Jun 2, 20244 min read
Caregiver challenges to maximize the benefits from Medical Technology
In today's rapidly advancing healthcare landscape, medical technology plays a pivotal role in improving patient outcomes and enhancing...
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Jun 1, 20243 min read
The importance of building customer loyalty in medtech
In the ever more competitive world of medical technology (medtech), companies are constantly seeking innovative strategies to drive...
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May 31, 20244 min read
10 ways to improve customer loyalty
Building customer loyalty, specifically in the medtech industry is a necessity for sustainable growth. It's a journey that begins with...
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May 30, 20244 min read
Creating advocacy in medtech
Creating Promoters and Advocates in MedTech In the competitive medtech industry, having promoters and advocates can significantly boost...
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