INSIGHTS

Driving awareness is the cornerstone of a successful customer journey. Whether you're introducing groundbreaking technology or enhancing...

Welcome to our blog on Maximizing Technology Adoption—a collection of insightful articles and videos to help you ensure end-users fully...

Welcome to our dedicated blog page on Building Customer Preference. This collection of articles delves into strategies and insights to...

Welcome to our comprehensive blog on Building Customer Loyalty—your essential resource for creating and leveraging customer loyalty to...

In today's rapidly evolving business landscape, understanding the customer decision journey (CDJ) has become key for companies seeking to...

As businesses strive to remain competitive in today's ever-evolving landscape, the customer decision journey (CDJ) can be a guiding...

The customer decision journey (CDJ) is the path potential buyers take when deciding whether to invest in a product or service. It spans...

The awareness phase is one of the most pivotal stages in the customer journey. Miss it, and you risk being left behind before the race...

The awareness phase of the customer decision journey is essential for long-term business success. It’s the moment potential customers...

Discover how to position your company and technology so that procurement teams are convinced to buy from you and only you, now and into...

In the highly competitive and increasingly commoditized MedTech industry, building a true preference for your products provides a...

In the MedTech and B2B sectors, establishing customer preference is vital for business success. It influences your chances of being...

Your sales team is your most effective channel for building preference among your medtech and B2B customers. More than any other...

In the ever more competitive world of medical technology (medtech), companies are constantly seeking innovative strategies to drive...

Building customer loyalty, specifically in the medtech industry is a necessity for sustainable growth. It's a journey that begins with...

Creating Promoters and Advocates in MedTech In the competitive medtech industry, having promoters and advocates can significantly boost...

We’ll look at why caregivers and medical technology end-users are not always getting the most out of their technology and may not be...

Dive into strategies to help end-users get the most out of their technology and turn customers into promoters for your medtech and B2B...

Traditional training methods typically only focus on product usage. Ensuring your customer gets the optimum out of their medtech and B2B...

Part - 01 Part - 02 Listen in as we look at the consequences for caregivers, and medical equipment manufacturers when end-users are not...