We’ll look at why caregivers and medical technology end-users are not always getting the most out of their technology and may not be leveraging the medtech innovation they’ve invested in. We’ll go through factors such as product knowledge, as well as end-user optimization. These learnings are relatable for a variety of B2B and medtech solutions and will be useful insight for your B2B and medtech marketing strategies, as well as your healthcare NPS initiatives.
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Sarah Morton
Sarah has over 25 years' experience in the healthcare industry. A former Philips employee, she held a variety of leadership roles from marketing strategy, and engagement to sales excellence and customer education . Sarah is an advocate for continuous innovation in the customer journey.
Originally from the UK, Sarah has been based in the Middle East for the last decade, and is a keen creative writer and amateur stand-up comedian.
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