Traditional training methods typically only focus on product usage. Ensuring your customer gets the optimum out of their medtech and B2B technology investments requires more than just user instructions. End-users as well as a company’s own expert team build up insights over the course of their interaction with your product innovations. Capturing this and making intrinsic knowledge available for all users at the point of need and continuously over time helps accelerate and sustain product optimization.
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Sarah Morton
Sarah has over 25 years' experience in the healthcare industry. A former Philips employee, she held a variety of leadership roles from marketing strategy, and engagement to sales excellence and customer education . Sarah is an advocate for continuous innovation in the customer journey.
Originally from the UK, Sarah has been based in the Middle East for the last decade, and is a keen creative writer and amateur stand-up comedian.
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