Dive into strategies to help end-users get the most out of their technology and turn customers into promoters for your medtech and B2B solutions. Focusing in on the after-sales part of your customer journey positively impacts your NPS and ensures your customer is not only happy with but also wowed by your product. This can help generate continued business from your installed base and also supports keeping your price point. We will look at sustainable training methods to bridge the gap after formal training is completed, helping your customers consistently use even the most advanced parts of your medtech product innovations.
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Sarah Morton
Sarah has over 25 years' experience in the healthcare industry. A former Philips employee, she held a variety of leadership roles from marketing strategy, and engagement to sales excellence and customer education . Sarah is an advocate for continuous innovation in the customer journey.
Originally from the UK, Sarah has been based in the Middle East for the last decade, and is a keen creative writer and amateur stand-up comedian.
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