Driving awareness in medtech and B2B: A series
Driving awareness is the cornerstone of a successful customer journey. Whether you're introducing groundbreaking technology or enhancing...
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7 days ago1 min read
Maximizing Technology Adoption in healthcare
Welcome to our blog on Maximizing Technology Adoption—a collection of insightful articles and videos to help you ensure end-users fully...
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Oct 76 min read
Why Mastering the Awareness Stage Is Your Key to Winning the Customer Journey in Medtech
The customer decision journey (CDJ) is the path potential buyers take when deciding whether to invest in a product or service. It spans...
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Oct 66 min read
12 strategies to help shape the medtech market and unlock new business
The awareness phase is one of the most pivotal stages in the customer journey. Miss it, and you risk being left behind before the race...
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Oct 57 min read
Practical Approaches to Create Awareness for Your Product and Brand
The awareness phase of the customer decision journey is essential for long-term business success. It’s the moment potential customers...
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Aug 225 min read
Technology Adoption: Making Knowledge Stick and Technology Shine
Healthcare is on the brink of transformation, with rapid innovations promising to revolutionize patient care. New technologies offer the...
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Aug 215 min read
Designing Training Programs that Drive Business Growth
In today's competitive market, a good product experience should be the cornerstone of any successful business strategy. Exceptional...
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