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Driving customer preference: a series

Updated: 6 days ago


Welcome to our dedicated blog page on Building Customer Preference. This collection of articles delves into strategies and insights to help your brand and products stand out, ensuring that when potential customers make decisions, your company is at the top of their list.

Building customer preference goes beyond initial awareness; it solidifies trust, reinforces your value proposition, and sets your brand apart so that you become the preferred choice. Explore our comprehensive resources and learn how to enable your sales team, convince procurement and leverage key channels to seal the deal.



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Sarah Morton

Sarah has over 25 years' experience in the healthcare industry. A former Philips employee, she held a variety of leadership roles from marketing strategy, and engagement to sales excellence and customer education . Sarah is an advocate for continuous innovation in the customer journey.

Originally from the UK, Sarah has been based in the Middle East for the last decade, and is a keen creative writer and amateur stand-up comedian.

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